Senior Marketing Manager, Growth Analytics and Digital Measurement (R-12032) (Finance)

Why We Work at Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us!

Responsibilities

Deliver thought leadership about creating business impact from marketing analytics, including recommendations to improve current methods and proactive ideation for new growth opportunities.

Design, implementation, and maintenance of reports/dashboards in Adobe Analytics using online and offline data from multiple sources, to support individual business lines, visitor segments, and digital campaigns.

Analyze customer retention lifecycle and churn. Develop subscription and LTV models to promote data-driven decision-making, optimize conversion and drive explosive growth.

Work cross functionally to strengthen attribution methodology and tracking to optimize media investment and channel performance.

Develop and architect data schema, and generate actionable, data-driven insights and analytics capabilities.

Lead continuous, data-based improvement of all digital marketing and onsite activities via A/B testing and behavioral analysis.

Collaborate with VP, Growth Marketing and other stakeholders to develop tools for cross-functional growth initiatives, across all channels, that demonstrate data-driven insights.

Qualifications

Master's degree (preferred) in Information Systems, Information Management, Computer Science, or a related field (U.S. or foreign degree equivalent).

5+ years of relevant experience in analytics, including practical knowledge about quantitative methods, databases, and tools, plus experience in influencing business processes and outcomes.

Experience in developing user behavior hypotheses and insights to drive growth using analytics tools, working with complex data and database architecture, and Business Intelligence tools.

Providing sophisticated analysis on the following: Campaign effectiveness, ROI, Price Point Optimization, Customer Profitability Analysis, Product Synergies, Marketing Attribution, Funnel Progression, and effectiveness.

Experience in delivering analytical solutions for complex growth-related tasks (behavioral segmentation, product portfolio quantitative assessment, augmentation for customer acquisition and retention strategies, etc.).

Strategic problem solving, curiosity, and awareness of industry trends as the basis for exploring the "art of the possible."

Business acumen, including past success at translating analytic insights into tangible business impact.

Familiarity with marketing concepts, campaign design and evaluation, marketing metrics, channel attribution and LTV modelling

Strong communication and influencing skills are needed to make insights relevant, recommend solutions, and drive decision-making.

Hands-on experience with Adobe Analytics, SQL experience, JavaScript/HTML experience (preferred).

Experience with subscription marketing.

FOR US APPLICANTS - Equal Employment Opportunity (EEO): Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. View the EEO is the Law poster here and its supplement here. View the pay transparency policy here .

We are committed to Equal Employment Opportunity and providing reasonable accommodations to qualified candidates and employees. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to acquisitiont@dnb.com . Determination on requests for reasonable accommodation are made on a case-by-case basis.