Asst Dir Athletics Comm Engagement & Adv (Finance)

The Assistant Director of Community Engagement and Advertising position will lead the planning, execution, and optimization of multi-channel advertising campaigns across radio, TV, podcasts, Digital out-of-home (DOOH) advertising, and digital platforms to support USF Athletics. This role will manage campaigns from initial briefing through delivery and post-campaign reporting, ensuring all creative assets are developed in coordination with internal teams and delivered to media partners on time. The manager will monitor campaign performance in real-time, adjust strategies as needed, and maintain detailed calendars, timelines, and budget tracking for each initiative.

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In addition to media execution, the role will spearhead local marketing efforts to drive attendance and community engagement, including partnerships with local businesses, influencer collaborations, and activations with platforms like "That's So Tampa." The manager will also oversee on-campus marketing, placing content in high-traffic areas and tracking key performance indicators related to community outreach and influencer impact. This position requires strong organizational skills, attention to detail, and a passion for connecting with diverse audiences through creative and strategic marketing efforts.Bachelor's degree and 2 years of related experience.Working at USF
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With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF
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The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
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Compliance and Federal Notices
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This position may be subject to a Level 1 or Level 2 criminal background check.
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Applicants have rights under Federal Employment Laws :
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Family and Medical Leave Act (FMLA)
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Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

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• Plan, execute, and manage radio, TV, podcast, and DOOH campaigns from briefing through to delivery and reporting.
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• Coordinate with internal creative teams to ensure timely delivery of ad assets.
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• Coordinate and deliver all creative assets to media partners in a timely manner (videos, graphics, scripts, voiceovers, audio files)
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• Monitor campaigns for performance - make real-time adjustments as needed.
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• Track campaigns and generate post-campaign performance reports.
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• Develop and maintain campaign calendars and timelines for all placements to ensure smooth execution for every game or promotional push.
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• Track budgets and spending for each vendor, maintaining an up-to-date report of projected costs, actual spend, and invoices' status.
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• Develop and execute local marketing campaigns that drive attendance and community interest for South Florida athletics events.\n
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  • Engage with the community and local businesses to build partnerships and identify cross-promotional opportunities.
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  • Manage campaign execution with local influencers and student influencers (i.e., content approvals, performance reporting)
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• Plan, execute, and manage campaigns with "That's So Tampa"
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• Lead on campus marketing activations, including placing content on TVs around campus buildings, placing print materials in strategic community and campus locations.
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• Track and report on community engagement KPIs, influencer metrics, and outreach performance.
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