Ent Credit Union
Digital Marketing Specialist (Email & Marketing Automation) (Finance)
You breathe email marketing best practices, measure deliverability and campaign success in your sleep, and when you get a terrible email in your inbox you cringe a little. You have experience scheduling emails, managing the email calendar, conducting A/B tests, monitoring deliverability, and coordinating with marketing strategists to develop email blasts that convert. You know CAN-SPAM doesn't mean you can spam people.
You are an ambitious self-starter who showcases pro-active communication and can take an idea, request, or goal – and run!
As your role progresses with Ent Credit Union, you will build a business case, identify, implement, and utilize a marketing automation platform to enable unbound, unscheduled, always-on 1:1 member interactions across the entire member journey through various marketing channels. This platform will have the ability to automate workflows based upon timed triggers, member interaction, geolocation, behavioral, psychographic, demographic and transactional data using Machine Learning capabilities to automatically segment audiences, develop next best offers/actions, and to self-optimize campaigns based upon real-time data, results, and member information.
If all the above makes you smile and say “that sounds awesome” or “yup, have done exactly that, this sounds just like me”, this may be the position for you.
We're building an amazing Marketing team here at Ent Credit Union, Colorado's largest credit union with over $7bn in assets and 410,000+ members. As the Digital Marketing Specialist for Email and Marketing Automation, you will be a crucial part of our expansion efforts across Colorado.
Position Description:
The primary focus of this role is to manage, develop strategy, and execute 1:1 digital marketing tactics that drive corporate and business unit goals and objectives through omni-channel approaches using Marketing Automation and Email Marketing technology.
This position requires strong technical competency and familiarity with email marketing and marketing automation tools and techniques.
The Marketing area provides leadership, advice, management and execution of Ent marketing strategy and the technology/systems needed to execute that strategy. The department executes and evaluates marketing tactics in support of the organization's strategic and business unit level goals, manages member and market research programs, and ensures quality and consistency in brand voice on all member facing content.
Essential Job Duties and Responsibilities:
Minimum Formal Education Required for this Position:
Knowledge consistent with a Bachelor's Degree in Marketing, Communications, Business Administration, or similar field of study.
Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of “Knowledge Consistent with a Bachelor's Degree in Accounting and 2+ years' of accounting experience” could be substituted for a High School Diploma and 6 years of relevant accounting work experience or a Master's Degree in Accounting and 0 years of work experience.
Minimum work experience:
3+ years' of experience in Digital marketing or a relevant field.
Technical or specialized knowledge/skills:
Certifications required:
Environmental, physical and psychological requirements:
Must be able to sit or stand for prolonged periods of time in a climate controlled environment. Must be able to use fingers, hands, wrists for repetitive tasks such as typing, using a mouse, handling paper, currency, or coin, and operating a telephone. Demands for visual and auditory acuity are typical of an office environment. Must be able to interact via email, telephone, or in person with diplomacy, tact, and courtesy with all members under varying circumstances. Must be able to lift up to 40 lbs.
Salary range for this position: $59,321.60 to $88,982.40 (This position is eligible for an annual corporate bonus based upon performance)
For information on our benefits please visit: https://www.ent.com/globalassets/pdf-files/legal/benefit-summary-sheet-2021.pdf
Marketing