American Career College
Art Director (Creative Design)
SUMMARY:
Reporting to the Creative Director, the Art Director will promote both WCU and ACC brands to desired audiences through a mix of creative, marketing, and business expertise. The Art Director will deliver dynamic ideas that connect through design and messaging to appeal to the desired audience. Along with the Creative Director, the Art Director will determine the overall style in which a message is communicated visually to audiences and articulate that vision to designers on staff. The Art Director will be responsible for developing effective, aesthetic, on-brand, and on-strategy creative for print media, websites, landing pages, digital campaigns (including banners, microsites, emails, display ads, organic social, OOH, etc.).
The Art Director will oversee Graphic Designers to manage the department's workload and ensure consistent brand identity. This role will work very closely with the Creative Director and Project Manager to maintain the integrity of the brands as a whole. The Art Director will showcase an extreme attention to detail with a large focus on maintaining brand identity and compliance with legal, regulatory, and established standards.
EDUCATION:
Bachelor's degree in digital design, graphic design, graphic communications, advertising, or related field or equivalent experience.
KNOWLEDGE/EXPERIENCE:
3 years in graphic design.
Have a strong understanding of industry trends and creative tools such as Adobe Creative Suite. Expert level experience with InDesign, Photoshop and Illustrator, working knowledge of After Effects, XD and Premier
Extensive experience collaborating with creative directors, junior designers, copywriters, agencies, and content creators.
Ability to interface with both internal teams, external vendors, and clients. Strong communication skills and eager to present solutions as obstacles arise.
Knowledge of both TV industry dynamics and digital video offerings across YouTube, Facebook, Twitter, Instagram, Snapchat etc.
Able to present concepts and lead internal teams to the correct solution.
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