American Career College
Marketing Analyst (Remote) (Biotech)
SUMMARY:
Reporting to the Director of Marketing Analytics, the Marketing Analyst will own the analytics responsible for driving the consumer experience and conversion rate optimization roadmap by deploying well thought out tests into market. Leveraging an abundance of data and a suite of activation tools, the Marketing Analyst will compile detailed hypotheses for testing, track the results of the tests, report out to the organization of the success/failure of each test, and iterate our designs to continually drive improvement in our conversion volume.
The Marketing Analyst will be the catalyst for change in ensuring our content, messaging, and outreach strategies are optimized in the way that best engages prospective students, from before they land on the website to after graduation. The Marketing Analyst will leverage 1P and 3P data signals to optimize the consumer experience across each conversion gate they face.
Must possess demonstrated ability to tell a story based on insights from marketing or customer data and skillfully present this story in a professional manner.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES:
EDUCATION:
KNOWLEDGE/EXPERIENCE:
QUALIFICATIONS/SKILLS:
"LI-CM1"
"HEJ"